Welcome to Swado, where innovation meets caregiving. Our story isn't just about creating a product; it's about reimagining the nurturing embrace of a parent. Founded by Judy & Jack, a sister-&-brother team, we embarked on a mission to transform the experience of swaddling for parents and babies alike.
Our Inspiration
It all began with a simple observation: each baby is unique, and so is their need for comfort, mirroring the dynamic and ever-changing environment of the womb. We identified a gap in the market for a swaddle that could not only adapt dynamically but also respond to each baby's personal comfort needs as experienced in the uterus and their individual developmental progress. That's when the idea of Swado was conceived - a swaddle designed to cater to every infant's unique rhythm, offering adjustable arm positioning and snugness for their evolving comfort and development.
GoodCatch™ Technology
Our patented GoodCatch™ technology is at the heart of Swado. This silent and soft fastening system allows for precise, effortless adjustments, ensuring your baby's comfort without the noise and hassle of traditional fasteners. It's our commitment to provide a peaceful, secure, and adaptable swaddling solution.
Why Swado?
Real Parent Experiences:
"I cannot recommend this swaddle enough! The adhesive material is so soft it's almost unbelievable. The fact that it's silent is also incredible. I have bought one for every new mom I know and everyone loves them!" - Michelle
"This is the perfect swaddle. The silent Velcro is truly silent- AND sturdy. It’s also light and breathable. I went back and bought a second one and sold my other 'popular brand' one." - Sophia
Our Commitment
Our vision is clear - to make parenting a tad easier and a lot more comforting. Join us in our journey of nurturing the next generation with Swado.