We understand you want the best for your baby.

Our products are crafted to support parents who go the extra mile for their LOs.

Swado Mission

We are dedicated to support parents with adaptive swaddling solutions.

Just as the womb evolves to nurture a growing baby, Swado swaddles continuously adapt to your baby's growth and needs.

Swado empowers you to provide the most responsive and personalized swaddling experience, adapting seamlessly to support your baby’s development.

The Swado Difference

Swado swaddles excel in their superior adjustability, thanks to our exclusive GoodCatch™ Fastener.

This innovative "temporary fastener" is similar to hook-and-loop systems, but is softer and quieter. It gives you ability to make precise & satisfying tweaks without disturbance to your baby.

GoodCatch™ technology is recognized & awarded by industry exhibitions like ISPO of Germany and TITAS of Taiwan, and it is gaining adoption by leading brands worldwide

📹 Watch Video: Judy presents Swado

The Swado Story

Founded in 2016 by siblings Judy and Jack , we dream of making a difference.

Judy is passionate and super-dedicated to caregiving. For over 10 years, she's promoted and instructed parents using UK Birthlight's holistic newborn care methods in infant massage and baby yoga. From her years of teaching and personally interacting with thousands of babies, Judy sees every baby as unique and believes they deserve personalized and responsive care. Though now beyond her schooling age, Judy is currently pursuing a nursing degree at UW Seattle, furthering her commitment to nurturing and caregiving.

Jack brings supply chain management and NPI experience from working at Apple and other tech companies. Inspired by GoodCatch™, Jack saw the endless possibilities for this novel temporary fastener -- a new "building block", essentially -- in "wearable" applications & designs. His passion in introducing GoodCatch™ to the world drives our innovation.

Swado is a brand that is learning and striving to build. Industry professionals have recognized and awarded Swado with innovation accolades. But we still have much to learn, and share with dedicated parents who want to provide the best swaddling solution to their baby.

The Future

Swado is dedicated to bringing more GoodCatch™-enabled designs to market, enhancing convenience and support for parents. These upcoming innovations will help you provide the best care for your baby, making your parenting journey smoother and more rewarding.

Join us in shaping the future of baby wear, ensuring every step of your journey is filled with love and ease.

Swado Values

  • Nurturing Love

    Our passion for nurturing is at the heart of Swado.

    • Our goal: To support parents in creating a loving and nurturing environment for their babies.
    • Genuine Care: We listen, learn, and evolve with parents, always prioritizing their needs.

  • Practical Innovation

    We combine innovation with practicality to create products that genuinely make a difference in the lives of parents and babies.

    • Our patented GoodCatch™ Fastener: A testament to our commitment to developing easy-to-use, effective solutions that evolve with your baby’s needs.

  • Integrity

    At Swado, we uphold the highest standards of integrity in everything we do.

    • Our commitment: Ethical practices, quality assurance, and customer satisfaction ensure that you can trust our products to be safe and beneficial for your little one.