As for Jack, he was managing supply chain for Apple during its iPod days (and yet managed to miss his boat on the rising tide). In early 2010’s, he encountered GoodCatch Fastener — a fastener that adheres on overlap, like velcro; but is Soft & Silent. Believing that this is a ground-breaking innovation that could bring immense benefits to many next-to-skin applications, he dived into its promotion. At first it was promotion to the world’s most-renowned brands. They all love it. But due to corporation considerations, none would adopt, yet. Why? 1) why cannibalize one’s existing product for something superior but unproven & more expensive ? And more importantly, 2) why spend enormous effort to educate consumers while putting its reputation on the line ? Just imagine: if you don’t know what hook-&-loop is yet, how would you react when it snags your sweater or scraps your skin ?
So, Jack showed Judy the GoodCatch Fastener, and Judy thought IT’S JUST PERFECT FOR BABY SWADDLING !!And that’s how Swado was born in 2013.