About Us 2
We see babies as sensitive precious beings, needing our help to grow accustomed to this new, big world into which they've just been born.
We believe that swaddling could be beneficial to some, in helping them calm & relax, by simulating the snug & secure womb environment from which they came.
We are Judy & Jack, sister-&-brother duo who founded Swado in 2016.
Judy was a leading baby-aqua / infant-massage instructor, for the UK non-profit BirthLight. She worked with babies & new parents for over 10 years. Though her original background was in business & technology, with B.A from Boston University and MBA from Carnegie Mellon GSIA, she found her true passion after her first baby Aaron in 2007.
Jack found GoodCatch Fastener -- an innovative "temporary fastener" that is adjustable & versatile like Velcro, yet distinctively snugglely-soft and whisper-quiet. It is too good of a thing to be left unknown, he thought, as it is one elemental invention that would enable unprecedented design possibilities & products benefits to those in need. With nudging from Judy, we picked as our first application, over sports & elder-care, in baby & maternity.
We are family-owned, still bootstrapping, and blissfully ignorant of how to do social marketing, which explains why you may not have heard of Swado.
We focus on product safety. Swado Swaddles are tested by SGS to meet CPSIA standards, and certified by International Hip-Dysplasia Institute as Hip-Safe.
To help you help your baby, that's what we like to do.