About Us 2


Swado is an ethical enterprise, founded in 2016, to with the simple (if naive) objectives of:

1. informing the world of a new, elemental invention, that’d impact how we wear, what we wear.

2. bringing this novel solution to better-support babies & maternity.

Swado Swaddles are:

  • fully tested & certified to U.S. Consumer Product Safety Improvement Act (CPSIA) standards.
  • reviewed & acknowledged by International Hip Dysplasia Institute (IHDI) as Hip-Healthy for babies.
  • manufactured in Taiwan, a country with high labour & environmental regulatory standards.
  • award-winning, from both ABC & JPMA, the top baby industry conventions in US.

We hope you & your baby enjoy the fruits of our love, and appreciate that you help us spread our mission. Thank you ~ 0

More About Us

Behind Swado is Judy & Jack - a sister-&-brother duo.

THE FLOP

While we were blessed with diplomas from elite schools, and close-calls to strike rich in the tech industry, we somehow ended up choosing the road less traveled.

THE TURN

It first begun when Judy had her first baby, Aaron. Aaron suffered from asthma, and Judy learned that baby swimming could help.

But class offerings in Taiwan back then mostly catered to Tiger Moms (“give me 20 meters, NOW !”). So Judy researched for alternatives online, and found BirthLight™ — an UK organization that have for the past 40+ years been evangelizing the benefits of Baby Aqua, and educating through classes of adult+baby interactions that is deep-rooted in Baby Development theories and Practice through Experience.

15 years ago, as if by fate, Judy boarded the plane to take baby Aaron to London, just to learn how to play in the pool.

Since, she’s became a fully-certified trainer of instructors, and have initiated and spawn the development of Baby Aqua in Taiwan & China. Meanwhile, she also earned her Masters degree in Education (an unusual turn for a Carnegie Mellon MBA), and discovered her life’s passion — loving & caring for babies.

And now, baby-no-longer Aaron plays water-polo in Seattle : )

Swado - baby swaddled with one hand free, for sucking & self-discovery

THE RIVER

As for Jack, he was managing supply chain for Apple during its iPod days (and yet incredibly managed to miss his boat on this rising tide).

In early 2010’s, he encountered the GoodCatch™ Fastener — a fastener that adheres on overlap, like velcro®; but is Soft & Silent. Believing that this is a ground-breaking innovation that could bring immense benefits to many applications and many people, he dived into its promotion.

At first it was promoting to the world’s most-renowned brands. They all love it. But due to corporate considerations, none would adopt, yet. Why? Our conjecture: 1) why cannibalize one’s existing product for something superior but unproven & more expensive ? And more importantly, 2) why spend enormous effort to educate consumers while putting its reputation on the line? Just imagine: if you don’t know hook-&- loop yet, how would you react when it snags your sweater or scraps your skin ?

Incidentally, Jack showed Judy the GoodCatch Fastener, and Judy thought IT’S JUST PERFECT FOR BABY SWADDLING !!

And that’s how Swado was conceived in 2013.

Swado Gallery

Swado - baby swaddled with both arms secured
Swado - baby swaddled with one arm free
Swado - baby swaddled with both arms secured